Our Mission and Vision
Our Mission — What We Do
We bring food to neighbors, help vulnerable people find home, and provide empowering employment through our community-supported social enterprise and collaborative partnerships.
Our Vision — Why We Exist
We envision communities where everyone can thrive with a safe and secure home, nutritious food, and empowering employment.
Human Dignity
We respect the inherent dignity of every individual as a fellow member of our community. We are inclusive, caring, respectful, and supportive.
Accountability
We hold ourselves and others accountable for thoughtful stewardship of our community resources. We strive always for transparency, teamwork, evidence-informed decision-making, and earned trust.
Collaboration
We develop and nurture the strong community collaborations that are necessary to make a meaningful impact on complex social challenges. We appreciate each other’s strengths and recognize our interdependence as we work together to create a stronger community.
Curiosity
We actively listen and learn from others as we seek to understand issues and take action to make a difference. We innovate with safe-to-fail initiatives and respond to employee and community needs nimbly and with humility.
Courage
We pursue our purpose with integrity and commitment, accepting the adversity and complexity inherent in our work.
Housing
We envision a strong community that works effectively together to end homelessness for adults, families, and children in our region. We seek to build the committed partnerships our community needs to increase housing stability and make homelessness rare and brief in Northern Michigan.
Food
We envision collaborative community efforts to provide access to nutritious food and prioritize food security for everyone in our community. We strengthen community efforts by distributing and rescuing food, focusing on best practices for rural food access.
Jobs
We envision our Goodwill employees pursuing their life and career goals with our support and encouragement, creating the future they want to see. We work with our Goodwill employees to expand their opportunities through professional and workforce development programs.